Franchising in Latin America

Franchising in Latin America

With a larger combined population, Latin America continues to be the wise choice for expansion for many international franchise concepts. European have recently discovered the benefits of doing business here and have experienced rapid growth within their respective systems.

The franchise model has been well copied and adapted to local flavor making for successful launch of very interesting concepts within the region. Some of these brands have now ventured out of their respective regions and into U.S. markets.

For franchise systems entertaining expansion into the region, the recommendation is to focus on growing as an extension of a company’s current borders, either into Mexico or Puerto Rico, creating a foothold and the necessary experience in adapting to the local business climate. Having said this, do not discount a truly qualified candidate no matter where he or she comes from. These are few and far between and if a concept draws the interest of one of these unique individuals, one must take a serious look.

Finally, education is the key. The perfect source for detailed and precise information is the International Franchise Association’s annual convention. This program holds several opportunities for further enrichment from the experience of others.

Franchise opportunities in Spain

Franchise opportunities in Spain

In the Spain market alone, the franchising numbers speak for themselves:

Over the last few years, the phenomenon of the franchise as a new way of doing business has been undergoing a notable increase in Spain, with year on year growth rates of around 40%

According to a Spanish Franchise Association report, there are 919 franchise brands in Spain and growing.

The latest franchising reports show that Spain is experiencing exponential growth and success within the franchise industry. There are already more than 57,000 franchise brand outlets in Spain.

The Spanish economy is developing to embrace more franchises each year and will most likely become a larger contender in international franchising in the future

Franchising turnover in sales has been Euro 25 Billion in recent years

It's your turn to become a part of the vibrant franchise industry! For over 30 years, franchising has grown into what it is now - one of the most widely recognized and reputable forms of business in the world!

Franchise and the Social Networks

Franchise and the Social Networks

In business today, the sucess of a franchise is in great way based in the correct use of social networks. Entrepeneurs can't expect that it's just open their doors and clients will come rushing.

Franchise owners nowadays are not only obliged to be skilled and professional in dealing with customers on a face-to-face level, they must also be masters of the virtual world, marketing their business to customers and like-minded companies out there.

But for all of the work that’s involved with building a social media profile, how do franchises track their actual profits?

An aggressive social media promotion spawned corresponding explosions in online interest creating profits in the future. It will be a reflection of the real world. People will start talking about a brand and in consequence the brand will be known and the sales start growing.

Take the challenge to experience with social media. The franchises that take the opportunity begin to see the results because Facebook and Twitter not only create a conversation about franchises, they also create profits.